Plexus is a fast-growing health & beauty company that generated over $500 million in revenue in 2017. After supporting new B2C and B2D2C site experiences for Plexus, Gorilla Group continued working with Plexus as their Digital Agency of Record to devise and execute digital campaigns, drive social engagement and launch new lines of business. This took a number of forms.
We mapped Plexus user personas to common shopping behaviors to create transactional emails that would connect customers during essential conversion points. The unique design and dynamic content enables a sustainable pre and post-purchase email program that remains relevant and personalized to both customers and Ambassadors.
Gorilla Group provided a social media strategy and roadmap for both evergreen and seasonal social campaigns to implement a proactive, sustainable posting cadence for their team. With the new strategy and roadmap, Gorilla Group provided creative direction, unique photography, graphic design, and content development for dozens of posts, which generated hundreds of thousands of impressions and measurable engagement.
We helped create a new Facebook group, Plexus Fit Squad, which launched their What Have You Got To Lose (WHYGTL) campaign, a health and wellness challenge. For the campaign, we provided brand positioning, creative direction, and branding materials for the new Facebook group and WHYGTL, while brainstorming challenges, creating all creative collateral. By the end of the campaign, the WHYGTL campaign generated more than 40,000 posts from 24,000 Plexus FitSquad followers, an exciting success for their engagement goals.
Simultaneously, Plexus was preparing to enter a new product category with the launch of a skincare regimen called Joyōme™. To support the launch we created a microsite, social campaign and teaser video to drive sign up for the launch event. The event quickly sold-out.
Based on extensive secondary research within the industry, we developed a second microsite for Joyōme that connected to the primary commerce experience. The site launch coincided with the event, effectively telling the product story by balancing education with inspiration. We increased product visibility by creating before and after photography, testimonials, and product photography content for Joyōme’s social media channels.
Lastly, we supported Plexus through the creation of their loyalty program. We conducted collaboration sessions and secondary research to establish creative positioning for the loyalty program’s visual design and voice & tone.
We are proud of our many shared accomplishments and the role we played in positioning Plexus as a vibrant, differentiated brand.