Pure Encapsulations, a division of Atrium Innovations Inc., is a leading manufacturer of hypo-allergenic supplements in the health and nutrition industry. Looking to develop a B2B e-commerce channel to supplement their brand with a stronger digital channel, Pure Encapsulations partnered with Gorilla for a full site redesign and re-platform on Magento Enterprise.


We launched a B2B website with a custom ERP integration to boost the channel and lay the groundwork to migrate additional brands into the same instance of the Magento framework.This will allow Atrium to unify their technology platform across brands, leading to significant back-office efficiencies.

The site was designed specifically with the end-user—healthcare professionals—in mind. Key integrations include a subscription/recurring order-based module that enables healthcare professionals to automatically place orders based on the scheduled interval they selected. To solve problems associated with delivering perishable products, we customized the shipping method step of the checkout process to notify users if they have added probiotic products to their carts at a point in the week where the product would be stuck in transit over the weekend.

The site supports thousands of Pure Encapsulation customers across 43 distinct customer groups, allowing for complete flexibility over marketing and promotions. Post-launch, the site is supported by our Managed Services team.


  • Functionally enhanced Magento Enterprise implementation
  • JD Edwards ERP Integration with Magento