A trending brand founded in 2013, RXBAR makes whole food protein bars with simple ingredients that contain no soy, gluten or dairy, as well as a direct and upfront approach to branding. RXBAR has seen rapid growth in brick and mortar channels across the country like Trader Joe’s, Target, and fitness studios as well as ecommerce expansion on their website and Amazon.com
RXBAR initially engaged with Gorilla to optimize their direct-to-consumer and direct-to-business digital commerce channel. As the partnership developed, we began discussing brand evolution and future growth, including the company’s plans to continue to invest in ecommerce. The project has since transitioned into a multi-year partnership, including a full replatform and rebuild, along with design, content strategy, CXM support and more.
The whole food protein bar company was looking to create an online experience that synched with product branding, and align online and offline shopping experiences by providing product and company information to engage the customer at different points in the journey. We worked with RXBAR to create a transparent ecommerce instance that offers company history, objectives, and customer stories with a conversational, up-front writing style. We helped realize the voice of the brand and wrote much of the website in conjunction with creative design and UX.
In order to foster customer engagement and facilitate transparency, RXBAR’s new site not only offers detailed content on all product detail pages, but also hosts a robust and detailed FAQ section. We also added a prominent ‘question mark’ icon to the homepage header navigation with contact information for the customer service team to field more complex inquiries.
In addition to leveraging their digital channel to encourage direct-to-consumer sales, activating and engaging B2B sellers and their customers was a key priority for the RXBAR team. To that end, we established a separate, easily navigable website section for their Wholesale Program. A prominent tab on the homepage leads to a landing page with details about the program and testimonials from B2B sellers. For potential wholesalers, a quick, step-by-step registration portal allows them to easily get started.
Post-launch, RXBAR continues to work with Gorilla’s Managed Services team on initiatives including enhancing the site to support a new product line launch and continually improving the site experience for both new and existing customers.
Our work was recognized with two awards from the Academy of Interactive & Visual Arts (AIVA), through their annual W³ Awards.