RXBAR

OMNICHANNEL COMMERCE + OPTIMIZING PLATFORM FOR LAUNCH
  • Branding & Identity

  • Platform Delivery

  • Customer Experience Strategy

  • Content Strategy & Execution

  • Maintenance & Enhancements

THE OPPORTUNITY

Further the success of a trending, brick-and-mortar brand by enabling D2C and B2B channels and aligning online experience with brand values.

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RXBAR makes whole food protein bars with simple ingredients. They’ve gained popularity with health-conscious consumers — due in large part to transparency and recognizable, direct product branding. The protein bars have a strong presence across the country in stores like Trader Joe’s and in fitness studios. Following ecommerce expansion on their website and Amazon, RXBAR partnered with Gorilla Group to carry that momentum into an even stronger direct-to-consumer and direct-to-business digital commerce experience.

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To engage consumers and B2B sellers alike, we established a unique website section for the RXBAR Wholesale Program. A prominent tab on the homepage leads to a detailed program landing page with testimonials from B2B sellers. An easy-to-navigate registration portal facilitates easy brand engagement for potential wholesalers.

 

What started as a technical implementation developed into a full creative partnership. We translated the in-person shopping experience into a full-scale ecommerce practice. By integrating prominent product messaging, brand values, and a conversational style, we elevated brand identity through website copy, creative design, and UX.

 

With a focus on user engagement, RXBAR’s site offers detailed content on all product pages, and hosts a robust and detailed FAQ section where consumers can easily connect with customer service for inquiries.

THE RESULTS
Delivering on both D2C and B2B expectations, the RXBAR ecommerce experience helped boost sales, solidify new sales and engagement channels, and establish an online presence that engages a variety of user types.
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