Born in northern Italy—in a mountainous region renowned for quality, handcrafted footwear—SCARPA’s roots run 80 years deep. Despite being an industry leader in skiing, hiking, mountaineering, and climbing, their digital channel was exceedingly difficult to maintain and update and not delivering the proper customer/user experience. They turned to us to build a new website worthy of the SCARPA name and heritage.
We researched both SCARPA, its customers, and competitors to develop a fresh brand position, which informed design direction for the new site through a brand bible and customer personas. The new website included clean, product-forward spaces and striking, inspiring alpine imagery—a direction very much in line with their Italian heritage and product craftsmanship. Bringing this vision to life also required combining the ecommerce and content management systems, resulting in a seamless UX experience where users can easily—and enjoyably—learn about the products and brand throughout their journey towards purchasing.
SCARPA also wanted to revamp their “pro purchase” or “pro deal” sales segments, which requires internal teams to manually manage applications and order placement. To achieve an automated solution, we implemented custom code within Magento and all-new admin pages to manage the records, process auto-approvals based on email domain, and allowed for bulk list uploads that will auto-generate a pro purchase program approval.