Our objectives encompassed building a site experience to cater to all users, regardless of platform, through a responsive framework, and telling a refreshed brand story that complements brand pillars.Scosche Industries is a technology manufacturer focused on car audio installation hardware and portable electronics accessories. Founded in 1980, with more than 55 patents and numerous industry awards, Scosche has been a family-owned and-operated leader in innovation for more than three decades.
Seeking to elevate their brand presence, drive customer interactions, and, ultimately, revenue, Scosche partnered with Gorilla to spearhead a responsive- and user experience-focused ecommerce solution.
In order to create this type of immersive experience, we had to solve for a key user experience problem: removing the barrier between their two primary product lines, car audio and consumer electronics. Aiming to transform the Scosche online experience, we created an interface that encouraged product and brand exploration, rather than requiring users to select a shopping funnel immediately upon site entry. Ultimately, we designed a world-class digital flagship that integrates brand discovery and customer education with robust ecommerce capabilities.
Through site benchmarking and user personas, we developed the framework for digital strategy to inform and guide creative direction. From there, we promoted engagement by creating a clean and functional user interface, provided an effortless shopping experience by removing barriers and encouraging exploration, and fostered brand influencers through content experiences such as the Car Audio Encyclopedia.
A key focus for the Scosche team was delivering superior site search with industry-standard levels for performance, accuracy and page load speed. We achieved that through logical organization and intuitive navigation, with product search filters and sort functionality.
The Scosche site continues to be supported by our post-launch Managed Services team, responsible for driving a phased solution including hosting, upgrades, and new feature developments.