Weave an authentic brand story into the multi-channel launch of two groundbreaking products.
SCUBAPRO enjoys a long history and solid reputation for quality and innovation in the diving gear industry. And the company needed to continually reinforce that brand identity to create lifelong customers in the avid diving community.
SCUBAPRO tapped Wunderman Thompson Commerce & Technology to help conceptualize and execute a multi-channel launch campaign for two products. Deliverables included promotional design and copy for display, print, social media, landing pages, emails, and point-of-purchase.
SCUBAPRO tapped Wunderman Thompson Commerce & Technology to help conceptualize and execute a multi-channel launch campaign for two products. Deliverables included promotional design and copy for display, print, social media, landing pages, emails, and point-of-purchase.
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Additionally, we provided art direction and production services for brand videos to live on SCUBAPRO’s website, YouTube, and social media channels. Focusing on their iconic brand as a gateway into the product, our work made a splash.
The Results
Despite the unexpected impact of a global pandemic, campaigns saw a healthy response across channels and laid the foundation for future success as the economic situation improves. Additionally, our work helped SCUBAPRO earn a Silver W3 award in the Branded Entertainment — Promotional/Branding category.
video views
185k
clickthroughs
500k+
increase in SEO revenue
124%
WTC&T is a fast-paced, smart and collaborative creative agency. They listen to feedback and ask clarifying questions to ensure creative hits the mark. I enjoyed working with them on our first global campaign together last Spring, which had a healthy response in the market despite the pandemic.
John Clarkson, Senior Director, Brand Management, Scubapro
