Challenge

Named one of the 50 fastest growing online retailers by Internet Retailer, Signature Hardware is widely recognized as a trusted source of high-quality, functional products for bath, kitchen, and home. With the need to transition to a more scalable ecommerce platform and upgrade site design and user experience to match their modern, fast-growing brand, Signature Hardware partnered with us to re-platform and upgrade their ecommerce channel.

Approach

Signature Hardware’s previous, home-built ecommerce platform had served them well for over a decade, but the time had come to add functionality and scalability to support evolving customer needs and simplify site management. We identified Magento Enterprise as the ecommerce solution, and began enhancing the platform to implement the rich feature set necessary for launch. Among these enhancements, Solr™ search was added to provide more robust product discovery. Multiple payment gateways were integrated to allow for numerous customer payment options. Color swatching and a custom group configurable products module were added to enable customers to easily select among the many product offerings and options.

To tell a brand story reflective of the luxury home retailer, we began by revising the sitemap to streamline product organization and creating new wireframes to better showcase the vast product selection and inherent product qualities. We then implemented a design concept that is clean, sophisticated, and product-driven, and built on the responsive design framework that allows for customers to effortlessly shop the brand across digital channels. The end result is a user interface that is at once elegant and understated, and reinforces the feeling of trust on which Signature Hardware has built its stellar reputation.

Outcome

  • Defined commerce implementation strategy
  • Re-platform to Magento Enterprise
  • Complete site redesign, brand positioning, responsive design implementation
  • Key integrations: PayPal, Authorize.net, Solr search