A family-owned business since 1949, The Peanut Roaster uses a proprietary technique to craft mouth-watering snacks that have made them a favorite for generations. Looking to complement their retail outlets with a robust and competitive ecommerce channel, The Peanut Roaster tapped Gorilla to refresh their brand and add and provide a more robust ecommerce experience.


In a nutshell, the new went from concept to checkout in less than 4 months. The updated design presents a more playful brand experience coupled with an open look and reconfigured site architecture that never loses focus on the site’s conversion-oriented goals. Build a Gift functionality enhances Magento’s core capabilities, allowing customers to customize orders by size, flavor and tin style. The newly added “Peanut Club” feature enables configurable flavor of the month orders, which provides The Peanut Roaster with an ongoing source of subscription-based revenue. The result is a delicious ecommerce experience that promises to leave customers thirsty for more.


  • Winner: Interactive Media Award - Best in Class - E-commerce
  • Customized Magento Enterprise implementation
  • Full site redesign, photography consultation
  • Secure payment tokenization functionality
  • 16 week launch cycle yields faster ROI through the digital channel