Transcat

Building brand and commerce experiences that scale with the growing speciality distributor.
  • B2B Enablement

  • Digital Transformation

  • Experience Design

  • Magento 2

The Opportunity

Jumpstart Transcat's digital transformation, operationalize ecommerce at scale, and elevate their brand and user experience.

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Publicly-traded Transcat is one of North America’s largest distributors of testing and measurement equipment and services, serving customers in the pharmaceutical, industrial manufacturing, energy, and chemical process industries. Their complex business model required a simple, elegant solution that creatively solved business challenges, while minimizing over-complicated customizations.

We implemented a “headless-like” approach by pairing the best of Magento 2 functionality with a Bespoke middleware, co-developed with the Transcat team, that served as the key connection point between Magento and Transcat’s CRM and ERP systems.
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Transcat has continued their partnership with Gorilla in Managed Services to improve their SEO equity and expand their calibration services to new and returning customers. Their site won the Imagine Excellence Awards for Best Overall B2B Implementation. 
Outcomes
Customer engagement measures have continued to trend up.

Site Visitors

+23.2%

Organic Search

+21.2
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We removed decision fatigue on the product detail pages by restructuring configurations and calibrations into a digestible format. These efforts allowed site visitors to easily checkout without feeling overwhelmed.
Jonathan Black, Senior Visual Designer, Gorilla Group