Challenge

Vista Higher Learning is a leading independent specialty publisher, focused exclusively on world language education. Gorilla was tasked with translating Vista's complex business requirements into an engaging, multi-faceted ecommerce experience that speaks to a diverse set of audiences.

Approach

In migrating their existing site to Magento Enterprise, we provided a fully customized experience, with more than 20 functional enhancements and integrations. This includes implementing multiple storefronts to facilitate the presentation of separate catalog and pricing information for audiences that include secondary and university students and educators. Within the site, educators can easily request exam copies of printed texts, while student texts are supplemented with electronic product codes to access additional multimedia course content.

The redesigned site captures the brand’s unique identity by incorporating authentic, slice of life imagery of world cultures, as the simplified user interface steers users to the appropriate store. And to make sure the site could stand up to heavy traffic during peak enrollment periods, we performed full load testing to ensure a smooth and stable shopping experience.

Outcome

  • Winner: Interactive Media Awards - Outstanding Achievement - E-Commerce
  • 3 Magento storefronts with over 300 school-branded microsites
  • Custom modules to enable physical and virtual (digital) product fulfillment
  • Grouped product filters, line item shopping cart and checkout
  • Deep Great Plains ERP / Magento integration
  • Other key integrations: Salesforce.com, Avalara AvaTax Connector, WordPress, PayPal, Live Person