WATSON’S

MULTICHANNEL BRANDING STRATEGY + ECOMMERCE ENABLEMENT FOR WATSON’S
  • Branding & Identity

  • Content Strategy & Execution

  • Marketing Strategy & Automation

  • Magento 2 Enablement

THE OPPORTUNITY

Reinvigorate brand identity to position an iconic Midwest furniture retailer for growth.

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Watson’s is a 50-year-old, family-owned, premier home furnishings retailer specializing in Indoor, Outdoor, Water, and Home Recreation products. With 12 retail superstores located primarily across the Midwest, they wanted to transform their online experience to grow brand recognition.
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The retailer also needed to establish an ecommerce channel that would impact their bottom line. At the same time, Watson’s wanted to drive more customers to retail stores for the superior in-person experience that separates them from the competition. Leveraging robust digital tools enabled Watson’s to refresh and elevate their brand.

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The retailer also needed to establish an ecommerce channel that would impact their bottom line. At the same time, Watson’s wanted to drive more customers to retail stores for the superior in-person experience that separates them from the competition. Leveraging robust digital tools enabled Watson’s to refresh and elevate their brand.

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Tapping into ecommerce, Watson’s transitioned to Magento 2, laying the foundation for exponential revenue growth. Online ad campaigns touting design expertise and value increased traffic to experience-rich retail superstores, while growing brand recognition beyond geographical footprint.

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Tapping into ecommerce, Watson’s transitioned to Magento 2, laying the foundation for exponential revenue growth. Online ad campaigns touting design expertise and value increased traffic to experience-rich retail superstores, while growing brand recognition beyond geographical footprint.

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THE RESULTS
By revamping their brand identity, and prioritizing ecommerce, Watson’s has seen an increase in revenue both in-store and online, resulting in a seamless omnichannel experience. They’ve increased ROAS, successfully converted their flagship “Pool School” annual sale to an online-only event, achieved a major lift in effective email messaging, significantly expanded their social reach, and more.

increase in online ad revenues

8X

increase in social reach with only a 5% increase in budget

98%

exponential online revenue growth converting annual Pool School event online

5-DAY
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Gorilla Group brings fresh ideas, holistic thinking and a true action-oriented mentality to many diverse elements of our work together — from technology, to user experiences, to analytics, to very diverse marketing needs. This level of accountability has been instrumental in understanding our brand and providing tactical perspectives that allow us to accomplish our goals.
Chris Strong, VP of Marketing, Watson’s