Challenge

Active in nearly 100 countries, World Vision is a global, faith-based humanitarian organization dedicated to working with children, families, and their communities to reach their full potential by tackling the causes of poverty and injustice. We worked with World Vision to devise solutions aimed at reinforcing donor confidence across every stage of the digital donation experience, and implement added efficiencies into their ecommerce ecosystem to allow the organization to make the best use out of every dollar raised.

Approach

The final site offers potential donors numerous ways to discover causes and giving opportunities that are meaningful to them. Donors can contribute by geographic region. They can choose to sponsor individual children, provide micro-loans to support entrepreneurs, or purchase an array of goods to sustainably support entire communities.

To accommodate this, multiple custom category pages were created to support World Vision’s unique product catalog and ways to give. To enable the sponsorship of individual children, the site hooks into World Vision’s sponsorship API, and using a JSON object and temporary session data, presents individual children’s stories, giving donors the ability to browse among the more than 100,000 eligible children by country, age, birthday, and other criteria.

To deepen the fusion of content and commerce, Magento Enterprise was tightly integrated with World Vision’s WCMS, while the Magento front-end was modified to incorporate World Vision’s proprietary User Interface kit, allowing potential donors to effortlessly move between systems and intuitively complete their goals. Additional customization was applied to the shopping cart, which presents different experiences in checkout based on what product types are present. This extends to the types of cross-sell and upsell products a user sees based on the products they have selected. Personalization is further introduced by incorporating campaign IDs, which present dynamically-driven content at key points of the donor journey.

Throughout the process we worked collaboratively with both business and IT stakeholders to define issues and challenges, conducting numerous onsite strategy sessions and holding daily regroups during the critical testing phase prior to launch.

Outcome

The upgraded ecommerce channel streamlines both donor engagement and back-office operations, contributing to the success of World Vision’s overarching mission.

Key integrations: Magento – Drupal integration; Oracle ERP, Adobe Site Catalyst