Challenge

With more than 20 years industry experience, Grid Connect has established itself as a leading manufacturer and distributer of networking technology solutions. Needing a more versatile, functional ecommerce platform to reach their global customer base and drive sales, Grid Connect selected Gorilla to migrate their site to Magento Enterprise and implement a redesigned look to enrich the online brand experience.

Approach

Gorilla delivered a redesigned site that presents a sleek and modern feel that brings a consumer-like experience to the B2B space. Simplified navigation and site development with a focus on boosting page load speeds move Grid Connect customers quickly into the sales funnel. High resolution, interactive product imagery, SEO optimized product descriptions, and a customized one-page checkout feature serve to drive conversions. Gorilla also functionally enhanced Magento with features like live chat and wishlist (aka the GridList) to boost customer service, and UPS and FedEx shipping integrations that allow customers to bill shipping charges directly to their own shipper accounts.

Outcome

  • Full site migration to Magento Enterprise
  • Redesigned site that is simplified and easy to navigate
  • FedEx and UPS customer account integration
  • Netsuite integration with Celigo connector
  • Bronto integration for email marketing
  • Winner: Interactive Media Award - B2B Category