B2B Ecommerce 101 On WPP TV

Gorilla Group’s Caleb Bryant, Strategic Alliances Director Americas, was featured on WPP TV’s B2B special with a Masterclass on B2B Ecommerce 101. WPP TV is a way for those within the WPP family to share their creativity, expertise, and insights with one another, worldwide. This 5-minute video provides a high-level overview of…

  • What is B2B ecommerce
  • Why B2B ecommerce is important
  • What B2B customers want
  • COVID’s impact on commerce

You can learn more about B2B Ecommerce by watching the recorded session from WPP TV.