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Gorilla cited in Forrester Research: Building the Integrated Retail Commerce Business Case

Forrester Consulting
Gorilla has contributed its expertise in a new Forrester report on Building the Integrated Retail Commerce Business Case. This research provides professionals with the proper structure to build a solid business case; breaking down the three essential parts to include in your toolkit. Moreover, the report explains how digital investment is a critical component to any successful retail business case.

The line between physical space and digital platform has blurred. With the consumer shopping experience bouncing back and forth between web and store, businesses are seeing the importance of tying the two worlds together. Forrester forecasts that online transactions will account for 14% of total US retail sales in 2018; yet an additional 39% of in-store sales are a result of digital-influence. This adds up to a staggering 53% of total US retail sales being digitally driven. What’s more, business professionals are finding the offline benefits of online investments such as increased store sales, foot traffic, and customer satisfaction.

These findings support the idea that digital efforts should be at the forefront of your overall retail strategy. Get more information on Building the Integrated Retail Commerce Business Case on the Forrester website.