Our own Director of Digital Marketing, Randy Kohl, was recently a featured guest on Oracle + Bronto’s podcast series, ‘The Commerce Marketer.’ The podcast, hosted by Oracle + Bronto’s Senior Commerce Marketing Analyst Greg Zakowicz, covers ecommerce trends, strategies and future-looking initiatives in the retail space. Topics span the digital retail ecosystem, and range from omnichannel to email marketing to mobile engagement, loyalty and more.
In our episode, ‘Customer-First SEO and the Marketing Overlap,’ we discuss:
+ The pivotal forces driving changes in SEO today
+ How content plays a role in SEO strategy
+ Planning for micro-moments and how it impacts SEO strategy
+ The evolution of voice search and its impact on SEO
+ How ad-blocking software plays into the mix
For more insights about how to differentiate your brand, drive conversions, increase social interactions, and improve discoverability with SEO, download our Customer First SEO whitepaper.