ICYMI – Magento has selected Yotpo as their exclusive bundled User Generated Content (UGC) provider. Yotpo is a leading ecommerce marketing platform that offers solutions for reviews, visual marketing, loyalty, and referrals.
Yotpo’s pre-installed Magento integration allows for a quick and seamless implementation. The integration will allow merchants to collect and display UGC, such as customer reviews, photos, and videos. Plus, high-converting customer content and key performance metrics can be viewed without leaving the Magento admin panel.
This is the first time Magento has enabled third-party UGC integration natively to their platform. Not only do Yotpo and Magento’s missions align, but as a category leader, and Magento Premier Technology Partner, Yotpo is the logical choice for this type of platform integration.
Advantages of Yotpo Native Functionality in Magento 2:
- Seamless implementation
- Easy access to performance analytics
- Tested to ensure top performance
- Easily import pre-existing reviews
- Stay ahead of the curve – automatic updates, new features
See the full details on Yotpo and Magento’s partnership.
Don’t Underestimate the Power of Your Customers Content
UGC is a simple way to make your customers feel appreciated and involved with your brand. Setting up a contest, creating a giveaway, sending out a post-purchase email, or even offering bonus promotions within your loyalty program, are just a few ways to get customers engaged. Finding a way to incorporate UGC will not only make your customers a priority but will also allow your brand to be viewed as more trustworthy and authentic.
Customers are more likely to listen to reviews coming from their peers. UGC helps facilitate brand authenticity through customer reviews and posts. In a survey by Qualtrics, 93% of consumers say online reviews impact their purchasing decision.
According to Crowdtap, 90% of consumers say they have posted about an experience with a brand or product on social media and 71% say that they do this because they want to inform others of their experience with brands and products. Inauthentic marketing tactics no longer work with consumers. They want to feel a human connection and personal interaction with brands, and UGC allows this to organically happen.
This is an exciting step forward for Magento and Yotpo to deliver more value to their customers.