THE HONEST KITCHEN

REPLATFORMING THE ECOMMERCE EXPERIENCE FOR A LEADER IN HUMAN-GRADE PET FOOD PRODUCTS.

  • Digital Transformation

  • Shopify Implementation

  • Customer Experience

  • Platform Selection

The Opportunity

Implementing a more dynamic way to deliver the best ecommerce experience

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The Honest Kitchen prides itself on producing a full line of human-grade foods that are safer and healthier for pets than most mass-produced brands. The Honest Kitchen was seeking a more dynamic way to continue to deliver the best ecommerce experience possible for their customers and turned to Gorilla Group to help replatform their site to Shopify. 
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Fully “lifting and shifting” their previous ecommerce experience onto Shopify was not the best option and The Honest Kitchen was able to adopt as many out-of-the-box Shopify features as possible to minimize ongoing maintenance and reduce the total cost of ownership. Leveraging third-party Shopify Apps where possible was essential to meet The Honest Kitchen’s critical business needs. The build included 31 Shopify Apps, as well as 6 custom business critical, customer experience React applications built and deployed natively in the cloud. 

The team approached the project with an open and creative mindset to overcome an array of challenges. We adapted the platform to handle unique discount pricing groups, as well as worked to integrate a new, recurring order module fresh off the production line from OrderGroove in support of the newer Shopify Dawn theme. One of the larger undertakings of this project was migrating 8 years of historical customer and order data. This included mapping, migrating, reconciling, scrubbing, and validating the data from the legacy platform’s architecture to ensure a seamless transition for The Honest Kitchen’s customer base.

THE RESULTS
The Honest Kitchen has been a Gorilla client since 2019 and we have built a strong partnership over the past couple of years. The Honest Kitchen is thrilled with their new Shopify experience and we look forward to continuing to work with them for all of their support and growth needs.
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