Consumer expectations are shaped by the choice and convenience of the digital ecosystem. They demand high-tech, personalized shopping experiences which are starting to have a major impact on B2B buyers' expectations. In fact, 92% of B2B buyers said they now expect a B2C experience when making a business purchase online.
In the report, Wunderman Thompson Commerce teamed up with Sitecore to bring you Personalizing The B2B Commerce Experience. In this first of a four-part series, we outline the need for adopting a customer-centric approach built around personalization and how to ultimately give every B2B buyer an agile, user-centric, omnichannel purchasing experience every time. Download the guide below.