IS SEARCH AN INTEGRAL ELEMENT OF YOUR B2B COMMERCE STRATEGY?
Search is one of the central pillars of the digital ecosystem. Whether browsing for ideas, carrying out research or going straight to a product to buy, people need to be able to find what they are looking for before a transaction takes place.
Successful B2B search strategies need to acknowledge that modern buyers are looking for products in a variety of different ways and that they expect simplicity, consistency and convenience across all channels – which is why search demands an omni-channel approach.
In this guide, we tackle both on-site and off-site search (marketplaces, search engines etc), to explore the significance of search in the B2B customer journey.
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