AGOLDE

INCREASING BRAND AWARENESS + DRIVING SALES FOR VISIONARY DENIM BRAND
  • Branding & Identity

  • Systems Design

  • Platform Delivery

  • Sales Enablement

The Opportunity

Drive powerful content and brand messaging to increase customer engagement & sales for a major denim specialty brand.

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On the heels of Citizens of Humanity’s digital storefront relaunch, we partnered with its visionary sister brand, AGOLDE. AGOLDE offers premium-quality denim geared at millennial customers. Committed to creating affordable, essential styles, the company wanted to increase brand awareness to drive direct-to-consumer sales through its ecommerce channel. 
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Together we designed a successful, efficient multi-brand launch, featuring celebrity brand ambassadors and social sharing to drive communication and engagement. Leveraging the stable, scalable technical architecture of Citizens of Humanity’s flagship site provided efficiencies in the project timeline. 

AGOLDE was able to reduce redundant administrative training and repurpose user experience best practices, while highlighting its own unique personality for impactful brand engagement. Focusing on ongoing digital program management enabled a successful omnichannel solution.

THE RESULTS
AGOLDE’S fully responsive design, features edge-to-edge homepage imagery and global navigation, multiple shoppable lookbooks, AGOLDE’s Eighty-Nine digital magazine, and a shoppable social wall that fully integrates user-generated content.

KEY INTEGRATIONS:

- Avalara for taxation software

- Dotmailer for email marketing

- WordPress for the magazine blog functionality

- AS400 as ERP system

- Braintree for online payments

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