After a successful re-launch of their flagship online storefront, Citizens of Humanity’s digital commerce program continued when Gorilla partnered with another of Jerome Dahan’s visionary brands, AGOLDE. AGOLDE offers premium-quality denim synonymous with the Citizens of Humanity brand at price points geared towards millennial customers. The brand is committed to creating affordable, everyday essential styles in modern fits and styles, and leverages celebrity brand ambassadors and social sharing to drive communication and engagement.
Overall project goals were to encourage direct to consumer brand awareness and sales through the ecommerce channel while providing the brand with a stable, and scalable, underlying technology stack.
Key integrations included:
- Braintree for online payments
- Avalara for taxation software
- Dotmailer for email marketing
- WordPress for the magazine blog functionality
- AS400 as ERP system
We worked closely with the AGOLDE team to guarantee a successful and efficient multi-brand launch. To do this, we leveraged the established technical architecture and functioning infrastructure from the Citizens of Humanity flagship site to gain efficiencies in the project timeline, limit redundant administrative training, and repurpose user experience best practices for successful brand engagement.
Gorilla was able to bring to light people, process, and technology efficiencies for not only the initial AGOLDE implementation, but also for ongoing digital commerce program management, effectively enabling an omnichannel solution.
A unique challenge of repurposing the Citizens of Humanity user experience was fully representing the personality and voice of AGOLDE. Working hand-in-hand with AGOLDE’s creative vision, we were able to produce a fully responsive design, featuring edge-to-edge homepage imagery and global navigation, multiple shoppable lookbooks, AGOLDE’s Eighty-Nine digital magazine, and a shoppable social wall which fully integrates user-generated content through the eyes of AGOLDE curators.