Challenge

As an industry-leading bulk wholesaler of books and movies, BookPal enables its customers—corporations, universities, government agencies, and more—to order large quantities of books at special tiered discounted prices. Looking to increase customer acquisition and retention, enter new lines of business, and differentiate their brand to support their fast growing business, BookPal partnered with Gorilla for a full site redesign and development on the Magento platform.

Approach

To showcase BookPal’s pricing power as a major differentiator, we created a wholesale pricing calculator that adjusts dynamically based on the amount of product the user is purchasing. Related products on product detail pages create cross-selling opportunities throughout the site. And to support BookPal’s continued growth in the digital book market, we implemented eBook functionality, allowing customers to purchase, download, and distribute eBooks with desktop or eReader devices.

Discovering exactly the right title within the massive BookPal catalog can be challenging. So, site search was made more powerful with SOLR search integration. Product compare was given a makeover, so users can easily see differences between multiple editions of the same title. And BookPal “Bookshelves” were created, providing users a way to easily browse and find books based on interest. All of this was incorporated within an enhanced user experience and visual design that incorporates elements of in-store book shopping.

On the back-end the Avalara Tax extension was integrated with Magento to simplify back-office processes, while Bronto Software ties in with Magento to drive customer engagement. Post-launch, the site is hosted on Gorilla’s dedicated cloud environment and managed by our Managed Services team, with phase two currently underway.

Outcome

  • 2014 Webby Award Honoree

"The new site has further established our credibility and enables us to forge deeper relationships with our customers. As a result, we’ve seen tremendous improvements in the performance of our ecommerce channel since launch."

— Tony DiCostanzo, President, BookPal