Hydrapak & Polar Bottle

COMBINING TWO HIGH-VOLUME STOREFRONTS ONTO ONE COMMON ECOMMERCE PLATFORM WHILE SHOWCASING EACH INDIVIDUAL BRAND'S IDENTITY

  • Shopify Implementation

  • Digital Marketing Strategy

  • Brand Refresh

  • Content Strategy & Execution

  • UX & Visual Design

The Opportunity

Elevating the brand presence for two brands using different elements of storytelling under an accelerated timeline.

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Hydrapak and Polar Bottle, two iconic brands in the active hydration space, wanted to enhance their ecommerce presence, so they came to Gorilla Group for a complete replatforming project — moving their high-volume online storefronts to the popular Shopify platform.

After a thorough audit of the existing site data for both sites, the Gorilla team identified the best design options to identify the best visual frameworks to showcase each brand’s identity. This was followed by an in-depth series of strategy sessions covering content, systems integration, data migration, catalog architecture, and more.

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This was followed by a rapid solution/deployment phase, during which Gorilla developers, creative technologists, UX experts, and experience strategists collaborated to build, test, and deploy in under two months.

THE RESULTS
The new and enhanced digital platform positions both brands to showcase their brand stories, effectively communicate brand differentiators, increase retention, and drive revenue.

Increase in conversion rate

80%

Increase in new site visits

76.4%

Increase in conversion rate (Polar Bottle)

52%

increase in AOV (Polar Bottle)

29%
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